By: Kevin Sexton
We draw fans deep into the buzz of grassroots matches with a carefully designed app fueled by you ..our mob. Tap your screen to play your part. Add to the crowd-sourced match commentary as action plays out on the pitch. Tag match events - Follow live updates - Rate mob shouts - Vote for Man of the Match. Make your voice heard. It’s free. Simply use your smartphone... from anywhere in the world
About the Project
Mobstats is a game-changer
In a matter of minutes your local team has a personalised app, a virtual home. No set-up costs, no upper-limit. Enter multiple teams for your club. Add an entire squad, field players and handle substitutions dynamically. Open 2-way dialogue to engage fans. Encourage top influencers & reward loyalty. Tap into the passion of your (global) fan base and grow. Intimate communication with your top influencers has never been so easy. Mobstats brings grassroots teams the tools once available only to elite clubs. We empower fans to:
- shout opinions
- influence management decisions
- tag & track match events and commentary
- interact with fellow supporters
- vote for man of the match
- get rewarded for loyalty
- explore player profiles
The impact of digital technologies in all aspects of life is increasing at a remarkable pace. Pro teams globally are adding value and growing revenue via digital innovation and tfhis is the next challenge for amateur clubs. Mobstats is a crowd-sourcing platform that gifts valuable tools to cash-strapped clubs. We exploit the passion of fans converting it to quantifiable value. Fans’ are tasked with a role that is fun, easy and focussed on players, match, supporters & Top 100 influencers.
Passion: Capitalise on this large grassroots resource
Analytics Data: Stats on live fan behaviour
Sponsorship: Makes clubs a more attractive sponsorship prospect
Revenue: Increase revenue for clubs with more engaged fans
Merchandising: Captive audience for offers after every match
Adaptable: Solution works for any sport
Social & Cultural value
Grassroots sport in Ireland is suffering greatly from the emigration epidemic and the celtic tiger hangover. The digital revolution can be exploited to solve problems for the good of society. Mobstats has the capacity to play a key role in that revolution.
Connecting: immersing scattered fans in the atmosphere of the home crowd
Analysis: helps develop skilled teams to a higher level
Spotting talent: Ensuring emerging star players get noticed
Second-screen: leveraging our digital TV partnerships we expand beyond stadium capacity
Hype: generates increased hype and support around grassroots matches.
Resourcing 3rd parties: other entrepreneurs build their own businesses around our stats
Mobstats is strategically focused on needs uncovered through dialogue with users - both fans, club & sponsors. We are user-centric and excited by solutions that bring added value to society. We operate lean business principle and are building sustainable business models that guarantee our future viability. We are a balance of pragmatism and obsessive attention to detail: we engage repeatedly with users, test incremental iterations and refine before releasing additional features. We are determined our users will have a wonderful experience. Simplicity & design are key.
Alumni: we are alumni of NDRC Launchpad, voted No.1 university accelerator in the world
Skilled: we are skilled in brand building, software development, engineering, data & marketing
Success: repeated public trials in autumn 2012 on national level games, validating fan engagement
Q1 2013: completed complex back-end development built for global scale
Q2 2013: we trialled with university sports academies
Q3 2013: we have been building strategic partnerships, our UX design and working with hand-picked teams
Gary Leyden (Director NDRC Launchpad), David Passmore (Dublin City University, High Performance Director IHA), Dr. Nigel Dobson (Director Sports Ulster University).
We collaborate & have relationships with a range of organisations including: National Digital Research Centre (NDRC), Irish Rugby Union Players Association (IRUPA), Digital TV plus high performance & sports schools eg. Dublin City University (DCU) & Ulster University.